summary
Who would have thought sign-spinning could be so profitable? Max Durovic and Michael Kenny’s Aarrow Advertising employs people who spin and toss arrow-shaped advertising signs in public areas. After starting in 2002 with only $100, their company is on track to make $4.2 million in sales for 2007.
aarrow advertising’s success story
- High school buddies Max and Michael started advertising for local businesses with sandwich boards strapped to their bodies, but became tired of this routine. They decided to spice things up with their natural athleticism by spinning, tossing and doing other tricks with signs.
- These tricks were formalized into set routines and copyrighted by Max and Michael. Their eye-catching, high energy moves quickly attracted other business, which encouraged Max and Michael to start Aarrow Advertising in 2002 with only $100.
- Five years later, Aarrow employs a staff of nearly 500 (mostly part-time, 16-25 years old). Their sign spinning employees work in 2-7 person teams, and are given an incentive to learn routines: they get raises when they learn new tricks.
- Aarrow Advertising made $2.3 million in sales for 2006, with $4.2 million projected for 2007. Their clients include Vitamin Water, Bud Light, Staples and 50 Cent, with plans to sell franchises in the US and internationally.